I looked at what a lot of other photographers offered and just kind of threw some packages together. They didn't really have any meaning to me. I didn't know which one I wanted my clients to purchase or why I was offering certain things at certain price levels. My sales were pretty sporadic with these packages, I never knew which one people would choose and I wasn't making quite what I wanted to for all the time I put into each session.
Feeling overworked and underpaid isn't good for your business so I knew I needed to re-create my packages. My first step was to decide how much I wanted to make from each session. My next step was to create a package that would leave me with that profit while providing enough great stuff to my clients that they felt they were getting a good deal as well.
Once you've got your ideal package created you'll want to create a couple packages below it and one package above it. I've heard other photographers tell me that if you sell your smallest package very often there's too much in it and if you sell your largest package very often it's not expensive enough. I think that's true. I designed my other packages simply to guide people to the package I want them to choose (package 3). Of course your packages will be unique to you, but here is my pricing list for some inspiration:
Since I implemented these new packages I have sold package number 3 (with the exception of only one client) every single time! Amazing. And that was over three months ago. It's so nice having more stability in my income and being more confident in what I am providing and why it is valued at what I am charging for it.
I hope this is helpful for some of you. If any of you have any tips to add to this please comment!